About unBurnt
unBurnt is a research-backed organizational capacity and leadership development practice.
We work with companies navigating the collision of AI transformation, hybrid work, and leadership capacity erosion, at both the system level and the individual level, because fixing one without the other doesn't hold.
The Mission
To rebuild capacity & connection in a world that’s burning out.
We exist to give leaders and organizations the capacity to perform and grow, without exhausting the humans carrying the work.
That means:
Diagnosing and addressing the structural workplace conditions driving capacity erosion
Building personal capacity practices that hold up inside real work rhythms, not just outside them
Grounding everything in original research, so the work moves from opinion to evidence
HOW WE WORK
Addressing the system without supporting the individual leaves people without the tools to navigate the transition. Addressing the individual without changing the system puts the burden back on people who are already running on empty.
unBurnt works at both levels: the operating conditions that create overload and the personal capacity practices that allow leaders to stay clear and effective inside them.
1. System Change: Reshaping the conditions that create overload
That means redesigning workflows and teams to address the things that drive burnout and decreased capacity, including unclear expectations, misalignment in execution, digital noise, and lack of recovery time.
2. Personal Capacity: Restoring what makes us human
When people are supported with practices to build awareness around stress triggers and learn how to restore energy, wellbeing and performance is unlocked, including clarity, creativity, and better decision-making.
The Origin Story
Alison Campbell Founder, unBurnt | Executive in Residence, Bentley University Center for Health and Business | LinkedIn
Author: When Burnout Looks Like Productivity: The New Risk to Innovation Capacity (2026), Former Chief of Staff and Head of Strategy + Analytics, Nearly 20 years across finance (Morgan Stanley), eCommerce (Wayfair pre-IPO), and HRTech (Workhuman)
Certified Health and Wellness Coach (AFPA), SBA-certified Women-Owned Small Business
I built unBurnt because I almost missed it in myself.
I spent nearly 20 years in high-growth corporate roles in Finance, eCommerce, HRTech, most recently as Chief of Staff and Head of Strategy and Analytics at a $1B global company. I knew what burnout looked like. I'd seen it in teams I'd led. I thought I was managing it.
A health scare in late 2023 forced me to stop. And in that pause, I saw something I hadn't been able to see while I was inside it: almost every solution aimed at burnout was aimed at the individual. Apps. Resilience training. EAPs. All of them placed the burden of fixing a systems problem on the people being broken by the system.
Nobody was touching the conditions.
That observation became a question: what if chronic exhaustion isn't a personal failure, but a predictable response to systems that exceed human capacity? And what would it look like to fix the system instead?
That question became unBurnt.
Our Research
I took that question to Bentley University's Center for Health and Business, where I'm now Executive in Residence. Together we designed a study — 544 full-time professionals across 15 industries — to move past describing burnout and start diagnosing the structural conditions driving it.
What we found: burnout is the strongest predictor of declining innovation capacity. Not a wellbeing signal. A performance and business risk signal. Unclear expectations about AI in one's role was the second-strongest burnout predictor in our dataset.
